Company and Culture Overview

English 1 Indonesia is a leading English education provider, with learning centers and teams across cities nationwide. Our educators, advisors, and support teams work together to help students build real-world English skills, confidence, and opportunities for the future.

English 1 is part of Edprima, an international education group with schools and operations across multiple markets in Asia. Being part of Edprima means working within a globally backed organization that applies international standards, proven learning systems, and long-term investment in education.

We take pride in building a culture shaped by passion, ownership, and continuous growth. At English 1, people are encouraged to learn, take initiative, and make a meaningful difference  both for students and for one another.

Position Summary

The Marketing Coordinator is responsible for planning, coordinating, and executing both online and offline marketing activities to support the center’s growth goals. This role oversees school visits, community events, and ATL campaigns, while also supervising content creation, social media activities, and digital ads.

Work Schedule

• 40-hour workweek (over 5–6 days), as scheduled by the Center Director (CD)

Reporting Structure

• The Marketing Coordinator reports to the Center Director.

Key Responsibilities

A. Strategic Planning & Coordination

• Developing monthly and quarterly marketing plans and budgets.

• Coordinate the execution of online, offline, and ATL campaigns in alignment with strategic goals.

• Conduct market research to identify new opportunities, target audiences, and competitors.

B. Offline Marketing & Events

• Plan and oversee offline marketing activities such as:

  • School partnership programs and presentations

  • Booth setups at malls, schools, and public events

  • Regular/mini events and annual events at the center

  • English 1 referral program and community engagement projects

• Ensure all materials, logistics, and staffing are prepared for smooth event execution.

C. ATL Campaign Management

• Coordinate media placements (billboards, posters, radio, etc.) with external vendors or agencies.

• Track ATL campaign timelines, budgets, and deliverables.

• Evaluate campaign effectiveness and make data-driven recommendations.

D. Lead Management & Reporting

• Monitor and analyse lead generation effectiveness from various channels.

• Work with the sales/admissions team to ensure timely follow-up and lead conversion.

• Generate regular reports on campaign performance, ROI, and areas for improvement.

E. Team Supervision & Collaboration

• Supervise and support field marketing staff during events, school visits, and lead generation activities.

• Provide training, schedules, and clear guidelines for junior marketing team members.

• Ensure alignment and communication across marketing, sales, and admissions departments.

Qualifications & Skills

Essential Qualifications

• Bachelor’s degree in Communication, Marketing, or Business

• At least 3 years of experience in the marketing field

Preferred Qualifications & Experience

• Experienced in managing events

• Strong communication and interpersonal skills

• Demonstrated ability in project management

• Updated with related trends in the media

• Experienced using social media marketing

• Demonstrated ability to analyse and create marketing strategies

• Solid writing skills

• Advanced computer skills: MS Word, MS Excel, MS PowerPoint, Canva, CapCut